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Celebrating Heritage with Kalsom Taib Publishing


Kalsom Taib Publishing


Video Recipe

Project Overview

In celebration of the release of their new book, Malaysia's Culinary Heritage Cookbook, we collaborated with Kalsom Taib Publishing to create delectable Malaysian dishes. The goal is to highlight the glory of Malaysian cuisine's diversity, as well as the uniqueness of each dish. We held a Facebook live event during the launch and followed it up with recipe videos to increase engagement and entice people to buy the book if they wanted to know and learn more.

Our Approach

Recipe development, Chef, Production, Post-Production, and Media

Results & Impact

Videos: 3

Views: 190,986

Reach: 481,665

Engagement: 6,638

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